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❖ Army Commendation Medal Recipient: Service award for meritorious achievement. ❖ A “been there done that” approach that is fueled by decades of experience that has produced a proven playbook for delivering healthy, sustainable growth at some of the world’s foremost retailers. ❖ Doubled Direct-to-Consumer (DTC) eCommerce revenue within three years by creating and implementing a robust DTC strategy for a global retailer. ❖ Delivered 45% profit increase by significantly improving marketing efficiency while simultaneously driving a 30% increase in revenue. ❖ Delivered consistent double-digit annual eCommerce revenue growth exceeding the industry average by more than 2X. Repeated advancement earned by consistently delivering above average results in highly competitive markets. ❖ More than 20+ years of progressive and upwardly mobile experience in digital marketing, retail, and eCommerce with P&L responsibility of over $1+ Billion. Please add me as a connection and contact me at: ➞ EMAIL: Proven C-Suite Executive, Ross MBA, US Army Infantry Veteran, Ironman Triathlon Finisher. *************************************** KEY AREAS OF FOCUS ☑ Digital Transformation ☑ Enterprise Solution Development ☑ Strategic Planning & Execution ☑ IT Roadmap Development ☑ Omni-Channel Experience ☑ P&L Management ☑ Customer-Focused Technology ☑ Technology PMO Leadership ☑ Enterprise Business Integrations ☑ Fortune 500 Executive Leadership *************************************** I’m always open to expanding my network and connecting with other top professionals. ✔ Drove the shift for Cabela’s away from a catalog-focused organization, spearheading its digital transformation and roadmap. ✔ Built the data strategy and implemented a data warehouse solution and Omnichannel strategy for the entire enterprise.
✔ Improved time-to-market on deliverables by 220% by establishing the enterprise technology roadmap for Cabela’s. *************************************** SELECTED CAREER HIGHLIGHTS ✔ Led the complete integration of Cabela’s and Bass Pro Shops within 18 months, including 600+ separate applications supporting Merchandising, Loyalty, Finance, HR, and Retail systems. My most recent success can be seen as CIO of Bass Pro Shops and Cabela’s, where I lead a 500-member global team and manage a $250M annual budget. I focus on achieving business integration and synergy through digital transformation, and peers respect my ability to align multiple teams, departments, and lines of business to a single, unified technology roadmap.
Throughout my career, I have defined the technology strategy and vision for multiple Fortune 500 companies. SENIOR TECHNOLOGY EXECUTIVE ➞ I am an established technology executive with proven experience delivering results for large, enterprise organizations.
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